Course Description: Healthcare is shifting to Value Over Volume, where the value will be measured by clinical outcomes and the patient experience within the healthcare setting.  This class is designed to improve your ability to deliver optimal outcomes for patients with low back pain while simultaneously maximizing the consumer experience.  Our 3 day course will focus on current best evidence in the treatment of low back pain with a special emphasis on 1…manual therapy interventions,  2….the conversations that needs to occur and 3….key business principles.  Specifically, we will use a case example to illustrate how high quality physical therapy evaluation and treatment of back pain coupled together with key customer service domains including marketing, communication, therapeutic alliance development, and transparency creates a highly valued product.  This course has been designed to cover the topics as they are encountered in real time beginning with initial point of contact to clinic marketing outreach and concluding with discharge and follow up correspondence.  Improving the business side and better understanding the conversation that occurs during the physical therapy examination along with the treatment skills will result in higher perceived value allowing clinicians to demand greater payment in today’s competitive healthcare market.

Course Objectives:

1. Be able to fill out a body diagram during the subjective examination and use the information to develop a targeted hypothesis list
2. Understand the components of a lumbar physical examination that need to be included to develop a plan of care based on clinical practice guidelines and subgrouping principles
3. Learn the conversation that needs to occur to get buy in on your Plan Of Care from your patient.
4. Use current best evidence to decide on initial treatment for various lumbar presentations
5. Comfortably perform HVLAT to the lumbar spine in side lying and supine positions
6. Develop awareness of the most successful and cost effective methods to increase brand awareness of your clinic within your community
7. Develop systems to reduce or eliminate confusion regarding payment for services at initial visit
8. Develop systems to correspond with patients after they have completed a course of care to facilitate future business
9. Learn to leverage marketing efforts of satisfied customers within your company to expand your network